Snapchat's Gen Z audience in India drives its growth, boasting 250 million monthly users and a vibrant creator economy.

Gen Z has decisively emerged as a force that can majorly impact the fortunes of businesses and brands. Seeking to cash in on their rising spending power, more and more brands and companies in India ...

At Chennai Creator Connect, Snapchat reveals how more Tamil creators are powering its rapid rise among Gen-Z India.

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

Snap Inc. has launched its first-ever brand campaign in India, marking a significant strategic shift as the platform completes two years of formal operations in the country. The move comes amid strong ...

India's Gen Z is revolutionizing digital payments and credit habits, prioritizing convenience, cashback, and responsible ...

Snapchat, an app whose disappearing messages and silly face filters made chatting with loved ones more casual, is close to a ...