Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat when booking a flight. The new policy will begin on Jan. 27, 2026, according to the airline’s statement.

Southwest is now charging passengers to select their seats. This follows on from its recent decision to introduce new baggage fees.

We will offer two free checked bags to our Rapid Rewards A-List Preferred Members and Business Select Customers, and one free checked bag to A-List Members and other select Customers. Southwest will credit the first checked bag for Rapid Rewards Credit Cardmembers,