Amazon’s new James Bond franchise definitely has potential, but it comes with some major obstacles that it needs to overcome in order to succeed.

James Bond – now under the creative control of Amazon Studios following its buy-out of producers Barbara Broccoli and Michael G Wilson – will remain a man and British (or the Commonwealth), according to UK media.

Amazon's purchase of the rights to James Bond understandably prompted some worries about changes to the enduring franchise. However, a recent report suggests that the production giant is making no major alterations, instead opting to respect the creative vision of the series' longtime custodians.