Behind Squarespace’s Super Bowl ad starring Barry Keoghan—CCO David Lee on the creative process and ‘indie film’ approach
Squarespace has always brought a level of quirkiness to its Super Bowl campaigns, from 2015’s Jeff Bridges Sleep Tapes, to 2017’s Emmy-winning John Malkovich work, to 2020’s ad with Winona Ryder visiting Winona, Minn., to 2023’s Adam Driver spot, “The Singularity.”