Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

The new series premieres on Monday, Aug. 11. "Each hour-long episode follows two mother-daughter duos as they navigate the ...

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...

Rush coaches Bill Alverson and Brandis Bradley, along with University of Alabama senior Morgan Cadenhead — who went through rush twice without receiving a bid — join NewsNation as thousands of ...

Kylan Darnell became the face of Alabama rush back in 2022. But now, right in the peak of rush, the influencer has revealed ...

Bama Rush has become a viral TikTok phenomenon as students like Kylan Darnell and Kaiden Kilpatrick share their sorority ...

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

A Sorority Mom's Guide to Rush! is Lifetime's new reality show, which premiered on Monday, August 11, 2025, at 10 pm ET.