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Cracker Barrel's new logo is a flop

CBS News on MSN · 38m

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

The Wall Street Journal on MSN · 1h

How a Cracker Barrel Logo Change Spawned a Political Firestorm

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but its new logo stole the show—and not in a way the company intended.On Monday,

Cracker Barrel Revealed a New Logo. Shares Have Tumbled Since.

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain’s year-to-date stock price gains.

1don MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

3don MSN

Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online

Cracker Barrel is marching forward with an ongoing makeover. And to some fans' dismay, the chain’s new logo now ditches the ...

1don MSN

MSNBC host says he’s sick of 'snowflakes' slamming Cracker Barrel logo redesign

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as "snowflakes" getting bent out of shape ...

5hon MSN

Why Cracker Barrel’s Stock Drop Wasn’t a ‘Buy the Dip’ Moment

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

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