Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The largest public response came last week, when the company unveiled a new design that just features the words, “Cracker ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

The 55-year-old restaurant and retail store chain, based in Lebanon, Tennessee, revealed its new logo, menu, and diner decor ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...