North Carolina barely slid into this year’s version of March Madness, a development that led its athletic director to remind ...

Florida might be the best team in college basketball right now. The Gators are well coached, they have balance, a college star in Walter Clayton Jr. and depth surrounding him. Florida is the ...

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Sorry, Oregon, Michigan, Clemson and Memphis. Going back to 1979, when the full field for the NCAA men’s tournament was seeded for the first time. there has never been a No. 5 seed that has won the ...

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The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Women's NCAA Tournament begins on Wednesday, March 19 and runs through Sunday, April 6. See below for everything you need to know about the women's tournament, including the full schedule, scores, ...

Madness is back—and so is DC-area basketball. With six schools on the men's side and seven on the women's side, local and regional schools showed up big on Selection Sunday for this year's NCAA ...

The SEC was the best conference in basketball all season, landing a record 14 teams in the 68-team NCAA Tournament.

Will Alabama basketball's Cooper Flagg play in March Madness? Here's the latest injury updates and status for the Crimson Tide senior forward: ...

Madness tips off with the First Four in Dayton, with a mix of bubble teams who made the cut and smaller schools hoping to be this year's Cinderella.

How the industry has reacted to the bracket? Where are sportsbooks are facing the most liability? There's plenty at stake during one of the biggest betting events of the year.