OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons. WIRED spoke with Adam Fry, the company’s search product lead, to ask how it all works.

OpenAI now lets users shop for products within ChatGPT, the latest move by the artificial intelligence startup to expand the reach of its popular chatbot and challenge rivals like Google.

OpenAI announced the update on Monday, saying the ChatGPT search tool will now make it "simpler and faster to find, compare, and buy products in ChatGPT." In a post on X, OpenAI said that the AI chatbot can now show product images, comparisons, pricing, reviews, and even a direct link to various retailers.