Hurricane Helene now ranks as one of the most destructive storms ever and there are ways that you can help those in need. TODAY’s Al Roker is in Asheville, North Carolina, where many residents are still without power and water to shine a light on the recovery efforts in the area — including generous donations from Lowe's and Harris Teeter.

Harris Teeter today announced a customer-facing Round Up campaign to support disaster relief efforts for communities impacted by Hurricane Helene. Starting tomorrow, Sunday, Sept. 29 at all stores, customers can round up their purchase to the nearest whole dollar at checkout for the next 30 days to benefit the American Red Cross.