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Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...
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Meet Cracker Barrel’s Chief Marketing Officer Who Made the Decision to Rebrand the Company, Causing $100 Million in Losses

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.