After a Heat guard decided to wear Derrick Rose's signature shoes in front of LeBron James, he landed a Nike contract.

Whether one views Bronny James’ entry into the NBA as a case of nepotism or as a testament to overcoming adversity, it is ...

As JJ Redick trades the studio for the sideline, the self-described "basketball sicko" steps into the turbulent world of ...

Did you see George Pickens' LeBron cleats yesterday? Check our Sneakers news for more upcoming releases and breaking content!

"Starting 5" is a new Netflix sports series that is separated into ten parts. The documentary-style show provides an intense ...

LeBron James is beginning his 22nd training camp this week with the Los Angeles Lakers, and this one will be a unique ...

Los Angeles Lakers forward LeBron James is entering the 22nd season of his NBA career. James has spent the last six seasons ...

The 19-year-old Bronny James, whose jersey is emblazed with “James Jr.” across the back, was selected 55th overall by the ...

Before they become the first father-son duo to play together in the NBA, LeBron James and Bronny James got their close-up ...

The mutually beneficial bond he forged over the years with Nike — which paid Dominic Ciambrone to craft sneakers for several sponsored athletes and hired him to teach a customization workshop in 2017 ...

LeBron James teases behind-the-scenes stories of NBA stars in Netflix's Starting 5, set to premiere on October 9.

As LeBron James closed in on the NBA’s all-time scoring record last year, Nike wanted a pair of one-of-a-kind sneakers made ...