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Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
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HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
How brands can cut through AI noise and build cultural connection
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Six ways to stop negativity from dragging down your workplace
Negativity bias is hardwired, but teams can reduce its impact and create a more positive workplace culture ...
The world’s 10 most valuable brands—plus 7 that are on the rise
ChatGPT, Chipotle, Uniqlo and Hilton are among the brands entering Kantar’s annual BrandZ report for the first time.
Omnicom keeps John Wren in charge through 2028
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LPL Financial and Anna Kendrick show consumers where the grass is greener
Zambezi and director Tucker Bliss liven up wealth management marketing with star power and a dose of the fantastical.
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.
Columbia Journalism Review warns of fake AI images—by getting them to sing
TBWA\Chiat\Day New York campaign animates viral AI images that have made waves in culture to teach people how to spot them.
22 creator marketing experts share advice for emerging B2B talent
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Creators move to the center of upfront and NewFront pitches
Creator and influencer-driven marketing strategies and themes from this year's upfronts and NewFronts.
JBL gets revenge on weekend-only returns with giant, ‘unreturnable’ speaker
Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.