Are you violating your employees' rights? Find out the most common violations and what you need to know to avoid making them. It’s your responsibility as an employer to know your employees’ rights and ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. When seemingly solid leads don’t turn into actual sales, several issues may be ...

Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

For any business, the ultimate goal is to increase sales and turn a profit, but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Square’s easy setup, flat-rate transaction fees and a plethora of integrations make ...

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Although these terms have much in common, business owners must understand the distinction. If you’ve been using the terms “revenue” and “income” interchangeably, it’s time to stop. Although they have ...

Should you use the desktop application or web browser version of QuickBooks? Here's the latest information about each one. Many business owners are familiar with Intuit QuickBooks — one of the leading ...

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Automation is changing the world of business and retail with AI-powered predictions. For 20 years, online retailers have wielded an advantage over their Main Street competitors because of the data ...