Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.

OS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

Articles written by Sanya Bajaj ...

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Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

Archetype’s tech-driven evolution Archetype was founded in 2019 on the premise that every company is a technology company. But as the agency evolved, it had its “Aha” moment: while its clients were ...

Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

Articles written by Prady Kumaar ...