Marketing Dive5h
In-game ads drive 27% of mobile gamers to purchase a new product: Zynga
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.
Marketing Dive9h
Wendy’s nets nearly 52M impressions in single day with Snap ad product
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
Marketing Dive10h
How Kellanova’s clean room is improving targeting and lifting sales
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...