Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

Writer Maya Angelou said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Storytelling is the language of ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Those of us who spend any significant amount of time watching online video are likely smitten with the inspirational TED talks. But what do we know about the local TEDx events? I am glad to report ...

The marketing playbook is rapidly becoming obsolete. AI, martech, and culture are converging at an accelerated pace while many marketers still focus on demographic segments and geographic boundaries.

For over 60 years, the Standard Industrial Classification (SIC) system has served as a widely accepted structure for the analysis of businesses participating in the US economy. Marketers have long ...

AI search is changing the way businesses get found. Getting found is no longer just about ranking or driving traffic; it's about crafting content that speaks clearly to your audience and is structured ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Regardless of your career description or geography, it's a safe bet you've heard these headlines: MySpace—the highly addictive online social networking venue dominated by teens and young adults—will ...

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...