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Andrex has moved on from loveable puppies to redefining poo, which is a pretty sharp shift. Via FCB London we've had ...
Ad holding companies are interesting partly because they combine a glossy exterior (most seasoned suits can get you a ticket ...
BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it's now worth ...
Heinz: 'It has to be' by Wieden + Kennedy This is basically Heinz going ‘You know who we are. We don’t need to shout.’ Only a brand confident in its place in the world could get away with this. It’s a ...
Volvo - Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what’s made them great and produced a ...
Yet more from the tea wars, now it's Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton's new owners CVC) launching a new global platform (Lipton is big in ice tea): 'Tea Changes Everything.
David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella ...
The Clios is New York has handed out its awards with Spotify and Out of Home company JCDecaux winning four Grand Clios each, ...
Ogilvy, VML and WPP Media. Not that long ago the line-up included AKQA, Grey, JWT, Ogilvy, VML, Y&R and media agencies ...
Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO Mark Penn cast recent events in an optimistic ...
Ice cream brand Magnum challenged the seasonality of ice cream sales in the UK by encouraging consumers to indulge in ice cream during winter with its Find Your Summer campaign. Magnum launched a ...
Yesterday we had British Gas with its furry 'things' courtesy of T&Pm and today it's challenger brand Ovo Energy's turn with 'Power Struggle' from Saatchi & Saatchi. As you'd expect from a challenger ...
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