Amazon and Walmart are turning July’s sales window into a high-cost, unavoidable battleground where brands have to plan ...

Sam Liu is known for his globetrotting lifestyle and deep network across cities such as Hong Kong, London and DC and, on the ...

From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

To that end, Matchroom launched its new visual identity with a global out-of-home campaign featuring the strapline ‘Ordinary ...

Brands and stores are rolling out Christmas promotions in summer and stockpiling inventory to blunt the impact of looming ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

For this week’s edition of Agency Advice, we canvass top ad creatives for the ads, videos and cultural artefacts that made ...

As OOH celebrates another revenue record, the new OAAA Agency Council signals a push for a bigger role in brand strategy.

Gamers rejected the model of ads interrupting gameplay. Wiktoria Wójcik at inStreamly explains how the industry responded, shaking up the traditional advertising model along the way.

Much has been written about DM9’s disqualified Creative Data Grand Prix at Cannes Lions, but little has been known about the ...