In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

Premium haircare brand Kérastase ran a long-term, multichannel campaign to grow its audience, and increase sales and salon visits in Indonesia. With the salon industry witnessing a sustainable upswing ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Car-maker Ford grew awareness and sales of its new Ford Bronco model in the Dominican Republic with a digital and social media-led influencer campaign that went viral. With only US$4,000 for ...

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...

A majority of marketers – 58% – are planning to engage with generative AI tools, with copywriting and creative versioning among the most popular applications. Marketers need to ensure their use cases ...

Generation Alpha (Gen A) – those born after 2010 – are not only tomorrow's consumers, but also have a significant influence on family decisions and spending today. Generation Alpha (Gen A) – those ...