Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life. "I'm not afraid of anything said in there," he said. "I go deep into some of the subjects that I wanted to ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with ...

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...

West Virginia is the latest state to propose legislation that could interfere with the NCAA’s legal rights to enforce ...

Here is Matt Damon as Sonny Vaccaro in a pretty wonderful movie about Michael Jordan and Air Jordan shoes called “Air,” talking about Michael in that movie: “Once they’ve built you as high ...