Supermarket chain Sainsbury's has released their festive TV advert for 2024 with a familiar children's character making an ...

With no human heights left to climb after last year’s cameo from Rick Astley, the grocer has turned to fiction for its ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

The BFG has a gigantic heart to match his size, and I found it super endearing how he’d frequently mix up his words. He also has the coolest job ever. I remember wishing the BFG would come by my ...

Halloween decorations come down and suddenly, it’s as if Christmas has arrived overnight. Christmas 'creep' sees more ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

While a further 28% shared that they believe shopping at the supermarket throughout the festive season is worth at least four ...

Both times Sprocket were broken, they came right back and held the next point. BFG typically can string together multiple ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

Sainsbury's has drawn inspiration from Roald Dahl's beloved BFG for its 2024 Christmas advert. With a voiceover from Stephen Fry, the ad tells the story of the friendly 24-foot-tall giant and a ...

The ad follows the Roald Dahl character and a Sainsbury’s employee on a mission to create an exciting Christmas menu.