With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Supermarket chain Sainsbury's has released their festive TV advert for 2024 with a familiar children's character making an ...

Halloween decorations come down and suddenly, it’s as if Christmas has arrived overnight. Christmas 'creep' sees more ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Sainsbury's has launched its 2024 Christmas advert and it features a beloved Roald Dahl character who will be seen alongside ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

As Sainsbury's launches its 2024 Christmas ad, we find out more on the theme and why connecting with shoppers on and off TV ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help ...

Sainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”. Sainsbury’s has ...

Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to ...