Meta has just unwrapped a new potential tool for — or threat to — Hollywood.

The text-to-video tool creates high-quality, 1080p images with sound, Meta says, but there's no release date. For now, it's clever marketing to keep up with OpenAI and Google.

Facebook parent Meta Platforms Inc. debuted a new artificial intelligence tool that can generate or edit videos based on a simple text prompt, elevating competition with rivals like OpenAI and Google in the race to develop the world’s most advanced AI technology.

Movie Gen can create new clips from text prompts or edit your face into existing footage — complete with sound.

Meta on Friday announced Movie Gen, a state-of-the-art generative AI video model that can create longer, more customizable videos than rival tools, a top Meta AI executive told Axios. Why it matters: Video-creation models have emerged as a major focus for a number of tech giants,