Meta has just unwrapped a new potential tool for — or threat to — Hollywood.

The social platform will make its Reels content more "prominent," as its parent company reveals its own AI video tool Meta Movie Gen.

Meta, Facebook's parent company, teased a new artificial intelligence tool on Friday that allows users to make 16 second videos based on text

Meta has created a generative AI video tool that will allow its users to create and edit video as well as audio based on text prompts. The feature, called Movie Gen, can even create video footage from an uploaded photo of someone.

Facebook parent Meta Platforms Inc. debuted a new artificial intelligence tool that can generate or edit videos based on a simple text prompt, elevating competition with rivals like OpenAI and Google in the race to develop the world’s most advanced AI technology.

Meta on Friday announced Movie Gen, a state-of-the-art generative AI video model that can create longer, more customizable videos than rival tools, a top Meta AI executive told Axios. Why it matters: Video-creation models have emerged as a major focus for a number of tech giants,

Meta just announced its own media-focused AI model, called Movie Gen, that can be used to generate realistic video and audioclips. The company shared multiple 10-second clips gene

Meta Platforms Inc.’s artificial intelligence research team has showcased a new family of generative AI models for media that can generate and edit videos from simple text prompts. Though the models are still a work in progress,