Wheaties is celebrating 100 years as the Breakfast of Champions™ with a limited-edition box series featuring some of the most iconic champions to grace our cover. Join the celebration with new …

Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States.

Wheaties was created at Washburn Crosby Company in 1921 as a result of an accidental spill of a wheat bran mixture into a hot stove, which crackled and sizzled into a crisp flake.

May 21, 2025 · Recently featured in Marvel blockbuster The Thunderbolts*—and with the Thunderbolts featured on a tie-in box—Wheaties has been the go-to champion breakfast for 100 years and counting.

Wheaties is the original Breakfast of Champions, featuring toasted 100% whole wheat flakes. Since the first athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport …

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Wheaties can be a part of a healthy diet, but it’s not a nutritional powerhouse. It offers some benefits, such as being a source of whole grains, fiber, and iron.

For decades, Wheaties has been an all-time-favorite breakfast food. It is marketed as the "Breakfast of Champions," one of the most celebrated of all advertising slogans. Since the 1930s, it has been …

Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States.

Dec 12, 2025 · A24's marketing strategy for "Marty Supreme" included flying a blimp over Los Angeles, releasing Wheaties boxes with Timothée Chalamet on them and exclusive merch. Justine Goode / …