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Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.
SEO and meta descriptions: Everything you need to know in 2025
4 days ago · The growing role of user signals. In 2025, the SERPs will be more influenced by user engagement metrics such as click-through rates, time spent on the page and engagement rates. Google is becoming ...
SEO news, analysis, trends, tactics and how-to guides from Search ...
SEO. Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...
Google SEO - Search Engine Land
4 days ago · Search Engine Land is your source for Google SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...
What Is SEO – Search Engine Optimization?
Chat with SearchBot. SEO stands for “search engine optimization.”. In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and ...
Top SEO tips for location-specific websites - Search Engine Land
1 day ago · Schema markup is essential for localized websites. It helps Google understand the services you offer and the locations where they are available. While there are excellent free tools like Rank ...
Welcome to the Search Engine Land Awards
Jul 13, 2024 · The Search Engine Land Awards celebrate individuals, agencies, and internal teams within the search marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns.. Winning a Search Engine Land Award is a unique, rewarding, and cost-effective way to put your organization a step ahead of its …
Search Engine Land SearchBot generative AI
Apr 23, 2024 · Search Engine Land’s SearchBot is the first generative AI for search marketing professionals. Below, you’ll find a variety of up-to-date and authoritative resources, including the latest news ...
What is generative engine optimization (GEO)? - Search Engine Land
Jul 29, 2024 · Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing ...
11 of the best free tools every SEO should know about - Search Engine Land
Jul 5, 2024 · 4. Microsoft Clarity. Microsoft Clarity is a free user behavior analytics tool that provides deep insights into how users interact with your website. It offers heatmaps, session recordings and ...