In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute
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In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light …
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John Wayne and U.S. Marine Veteran R. Lee Ermey in a Coors Light commercial in 1996. Duke had been gone for seventeen years but was inserted into the ad using clips from Cast a Giant Shadow (1966). The commercial boosted Coors Light sales by 10%. #JohnWayne #Coors #CoorsLight #CoorsBanquet | John Wayne: An American Experience
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John Wayne and U.S. Marine Veteran R. Lee Ermey in a Coors L…
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Truck Stop Chic on Instagram: "One of my all time favorite spots. In 1995, Coors Light aired a memorable commercial featuring John Denver’s “Rocky Mountain High.” The ad showed patrons in a bar who, upon being served Coors Light, broke into a spontaneous rendition of the iconic song. The commercial emphasized Coors Light’s connection to the Rocky Mountains, aligning with Denver’s celebration of Colorado’s natural beauty and reinforcing the brand’s roots in the region. It became a defining ad for
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