What’s Yield Optimization? - Effective Yield Optimization for Publishers Explained
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What’s Yield Optimization? - Effective Yield Optimization for Publishers Explained
You're watching AdThoughts, a video series where we interview industry experts on all things ad tech. In today's episode, we chat with Brock Munro, Publift's Head of Yield & Product about Yield Optimization (and Management), why it's important for publishers, and what are the best practices surrounding it. Yield optimization is a must-do ...
668 viewsAug 28, 2023
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