Adidas ends Yeezy brand production, partnership with Kanye ‘Ye’ West
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YahooYahoo Finance Video
Adidas ends Yeezy brand production, partnership with Kanye ‘Ye’ West
Yahoo Finance's Akiko Fujita, Brad Smith, and Alexis Keenan discuss Adidas severing ties with Kanye West, potential legal entanglements and licensing, the revenue hit to the athletic apparel brand, and where Ye's brand goes from here.
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