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4:45
YouTube
Smaply
Visualize non-linear customer-experiences – Branching of journey maps
Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external ...
1.1K views
8 months ago
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